It's always important to take care of your skin but it's especially important if you're pregnant. I moisturize at least 3 times a day usually: when I wake up, after I shower, and before bed. The act has become almost meditative for me as I rub my homemade coconut oil mix into and all over my body. I pay special attent to carefully massage it into my thighs, tummy, and full breasts. Come watch as I moisturize after a shower:)