Welcome to Episode One of Slaying In Sex Work: Amateur To Star! I’m Aerie Saunders (and I’m Katy Churchill), and today we’re discussing marketing and more in a saturated market. If you feel like you’re drowning in a sea of thousands of models, you’re struggling to stand out, or you’re not seeing any results from hours of effort spent marketing your cam and content work, you’ve come to the right place! Make your brand memorable -Stand out by utilizing special parts of your personality to connect with your client base -Utilize clean, aesthetically pleasing, and easy to read marketing materials -Create content (social media content, free content, and paid content) that appeals to your existing audience, as well as content that can expand your audience as appropriate Create paid content that is consistent with the tone of your social media content -Develop your brand with scalability in mind Make content that can easily be utilized across multiple platforms -This includes both content you use exclusively for social media as well as paid content -Keep up on current trends on the social media that you utilize by either browsing other accounts occasionally or utilizing trend tracker apps -Explore and create content in subcategories within saturated categories Find your performer community -Network with models in similar niches as yourself to find clients looking for models with your attributes -Don’t view other performers as competition because it doesn’t bring positive results and typically causes unnecessary stress Ensure your time is being spent productively - Learn the best marketing strategies for social media that you’re utilizing - Understand that followers don’t always equate to money - Track your return on investment - both time AND money - when it comes to marketing - Don’t forget on-site options for marketing! MODEL FEATURE: Epiphany Jones Epiphany is an adult industry oriented creator that enjoys spreading valuable news to fellow creators. She is also largely followed on social media and involved in many new site launches and developments utilizing her adult industry expertise. She headlines “Spill the Tea with Epiphany” and also wrestles in her free time. Thank you for joining us for Episode One of Slaying In Sex Work: Amateur to Star, live on Manyvids! Join us on May 7 at 6pm Eastern / 3pm Pacific for Episode Two: Make More Money Stretching Content. See you soon!